R&D at J-Schools

April 4th, 2008; 9:24 pm by Ryan Thornburg

Ken Sands, executive editor of innovation at Congressional Quarterly, sent me this BusinessWeek article.

“Last fall, psychologist B. J. Fogg taught a class at Stanford University in which he assigned students to develop Facebook applications. During the 10 weeks of the class, 73 students developed applications such as Kiss Me, Oregon Trail, and Secret Admirer, that have since resulted in 25 million installs and, by the end of the class, were attracting about 1 million daily, active users. These applications have generated more than $500,000 in ad revenue since September. At least three companies were formed by students in the class.”

Sometimes I drone on about j-schools needing to be R&D shops for industry. This is what I’m talking about.

If you have other examples, please send them my way.

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