What Drives Local News Traffic

September 3rd, 2008; 11:26 am by Ryan Thornburg

In an interview with WUNC radio this morning, I share some anecdotal information I’ve received from my visits to online news operations at the papers in Asheville, Fayetteville, Gastonia, Greensboro, Raleigh, Shelby, and Wilmington. The four things that are really driving page views at local and regional papers are:

  1. crime
  2. weather
  3. traffic
  4. high school sports

The full audio of the report is here. Leroy Towns comments here. More TK on this subject.

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