The Future of News

Surely some of you know more about this topic than I, but here are my thoughts the News & Observer’s Under the Dome blog.

Facebook groups are ripe for the harvesting

Perhaps my biggest fear about the subject for this semester’s Public Affairs for New Media class is the danger of mission creep. We’re going to be covering the state’s dropout rate, which anyone who has spent any time with the issue will tell you is not a problem isolated to single moment in a child’s life.

Reading up on the issue, it seemed that people tackled the issue in one of two ways — either as a trailing indicator with roots in pre-kindergarten or as a leading indicator of difficulties that a person will have throughout his or her life staying out of jail, holding down a job, and maintaining a family.

So we run a real danger of trying to wrap our arms around a topic that seems to be correlated to lifelong problems that begin at birth persist throughout life.

On Monday, we’re hosting our newspaper partners in Chapel Hill. We’ll find out then how they see the issue playing out in their communities. But as I educate myself on the topic and have been discussing it this week with students, here are some of the questions I have.

My question to you: What would you like to know about North Carolina’s diploma dilemma? How would you like to see us cover the issue. I welcome your comments.

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The News & Observer in Raleigh today picked up an op-ed I wrote about the need for winning political candidates to follow through on their gestures of online community connectivity. (Hat tip to WCHL for the idea…)

But this challenge isn’t unique to political leaders, it’s also one that journalists must meet and a gesture on which they are following through even less.

Hooked on the promise of the free advertising inventory generated by online comments, more and more newspaper Web sites are deploying  some type of online discussion technology.  What they aren’t deploying is the kind of human  resources that are needed to foster and develop online conversations. Why do most comments on news articles follow Godwin’s Law? Because there is little or no authentic conversational leaders. There is no human being making connections between people and ideas and, um, fact.

Just look at this recent survey of online journalists in North Carolina — online community management ranked as the skill that these editorial staffers said was least important to their jobs.

Here are my quick thoughts on how news organizations should begin to approach online comments.

Next semester, I’m leading a group of students in a service-learning class at UNC-Chapel Hill that be using online reporting and publishing techniques to dig in to the story of North Carolina’s rising high school dropout rate. As part of this experiment, we’re working with news outlets in the state on a collaboration that will live both on their individual sites and on a centralized site at UNC. If you’re interested in participating, please take a look at our draft plan of attack here .

North Carolina Republican gubernatorial candidate argues that they are.

But what’s he talking about? Page views? Unique visitors?

What parts of the site are busiest? Fundraising? Issue briefings?

How are people finding his site? Google “earned search”? Online ads? Media coverage?