While talking earlier this week to a journalist about the future of news, I again heard the story of newsroom leadership that has issued an edict that all reporters must blog. While I believe there are many contributions that the blog format can bring to news reporting, I can think of no more certain way to kill their potential than by making them mandatory.
If you think “blogs suck,” then there ain’t anything I’m going to say here that will convince you otherwise. I never knock another person’s religious beliefs.
If you are looking for more evidence to arm yourself in the battle of whether bloggers are/are not journalists, then please stop reading now. I have about as much interest in the answer to that question as I have in debating whether figure skaters are athletes.
BUT… if you are a journalist who wants to start blogging or be a better blogger then welcome. And if you’re a blogger who wants to be more newsy, then read on, my friend.
And if you don’t have time, just check out the PDF one-pager.