Posts Tagged ‘JOMC 463’

News Organizations Should Not Be Online

Tuesday, January 12th, 2010

Monday kicked off a new semester, and I started by challenging the students in my online news production class with this statement: News organizations should not have a Web site.

The statement picks up on a session I led at last summer’s N.C. Press Association’s Newspaper Academy. In a time of tight budgets, news organizations must be focused on delivering their core product, service or experience. Everything they do must be justified — including having a Web site. Unless a news organization can clearly state why they have an online presence, they should drop it.

The students’ responses focused on the Web as a platform for competing on breaking news and for reaching audiences — especially young people — where they are. My goal for the semester is to help them see that online journalism is a wonderful tool for telling more memorable and relevant news stories, and not just about 24/7 distribution.

Make your anonymous argument after the jump — can you articulate a clear, rational, viable reason that your news organization should be online? Or make your public comment for attribution here.

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Examples of UNC’s Online Student Journalism

Friday, January 8th, 2010

With a new semester about to begin on Monday, I wanted to share some of the work done by some of the students in UNC-Chapel Hill’s JOMC 463: Newsdesk (PDF) class last semester. The assignment was this: Do an online profile of a person or organization using interactivity and multiple media. They were limited by producing the story in a somewhat wonky version of a Drupal-based CMS that I had set up for the class.

The bottom line is this: most of this student work was very good, and it’s important to show industry and other journalism students how we’re preparing the next generation to lead change in newsrooms. Students are young and therefore their work is not perfect, but it can be awfully good. Here are three examples, and the reason that each gives me hope for the future of journalism. (more…)