This post is a written version of comments I presented yesterday at the Future of Journalism conference sponsored by The Carnegie-Knight Task Force on the Future of Journalism Education and organized by the Joan Shorenstein Center on the Press, Politics and Public Policy.
Posts Tagged ‘politics’
Over at his blog, Under the Dome, at NewsObserver.com, Ryan Teague Beckwith points out another interesting online political communication question: What’s the relationship between candidate messages in paid media, free media coverage of those messages and Google searches related to those messages?
And who are the Google searchers on political terms? Are they The Influentials? Young People? Newspaper readers? Non-voters? All of the above?
North Carolina Republican gubernatorial candidate argues that they are.
But what’s he talking about? Page views? Unique visitors?
What parts of the site are busiest? Fundraising? Issue briefings?
How are people finding his site? Google “earned search”? Online ads? Media coverage?