Leaders — Political and Editorial — Need to Work the Network
Written by Ryan Thornburg November 26, 2008 2:53 pm EST No comments
The News & Observer in Raleigh today picked up an op-ed I wrote about the need for winning political candidates to follow through on their gestures of online community connectivity. (Hat tip to WCHL for the idea…)
But this challenge isn’t unique to political leaders, it’s also one that journalists must meet and a gesture on which they are following through even less.
Hooked on the promise of the free advertising inventory generated by online comments, more and more newspaper Web sites are deploying some type of online discussion technology. What they aren’t deploying is the kind of human resources that are needed to foster and develop online conversations. Why do most comments on news articles follow Godwin’s Law? Because there is little or no authentic conversational leaders. There is no human being making connections between people and ideas and, um, fact.
Just look at this recent survey of online journalists in North Carolina — online community management ranked as the skill that these editorial staffers said was least important to their jobs.
Here are my quick thoughts on how news organizations should begin to approach online comments.Learn More
One Pager: Building Community Online
Written by Ryan Thornburg May 22, 2008 2:32 pm EDT No comments
Several participants from the N.C. Newspaper Academy earlier this month in Chapel Hill wanted to know more about dealing with comments on articles. At their request I’ve created another in my series of simple one-page “how to’s” of online journalism.
The other One Page guides from this series can be found here.Learn More
What I'm reading
- Writing from Video Exercise
These video writing and editing exercises are from the 4th Edition of the Broadcast News Handbook by Charlie Tuggle, Forrest Carr and Suzanne Hoffman.
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- How to Count Items in a Filtered List in Excel
- Relational Databases - Example - Martin Baker
- MySQL :: MySQL 5.0 Reference Manual :: 10 Data Types