What’s the Demand for Downballot News?

Written by Ryan Thornburg May 5, 2010 1:33 pm EDT No comments

One of the partners for my Public Affairs Reporting for New Media class this semester was the N.C. Center for Voter Education, long known for its efforts to change the way judges are elected in North Carolina as well as the voting guide it creates in partnership with UNC-TV. That voting guide was the first place I turned for information on candidates in yesterday’s statewide primary for seats on the Court of Appeals. I just presumed that no newspaper had covered the race.

But you know what happens to you and me when you assume things, so I checked it out. Turns out I was mostly right. I’m going to put together a summary of information that got reported about this race, but it got me wondering about this question: How much information – and what kind – of information do North Carolinians need about downballot statewide primary races? Are they getting? From where? Or why not?

After all, if journalism’s worth saving it’s only because of the impact it has on public life. I’ve long been curious about the connection between information and citizen participation. The presumption – not always right, as Samuel Popkin and Michael Schudson might tell you – is that the more information voters have the “better decisions” they will make.

A little more than 700,000 people voted in those races. Some of them might have wanted more information than others? How many had enough? How many would have changed their votes if they had had different information?

And, if we can figure out who needs this information – and what information they need – is there any business model that gets it to them? Do we need independent reporting on downballot races like this or is informing voters the job of the State Board of Elections and the candidates themselves?

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The Pitfalls of Commodity News

Written by Ryan Thornburg May 9, 2008 9:48 pm EDT No comments

While watching campaign coverage here in North Carolina earlier this week, I was reminded of one of my longtime frustrations with live election returns — it’s a game news sites have to play, but cannot win.

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