Survey of Online Journalists: They’re Young, White Copyeditors

Written by Ryan Thornburg April 2, 2009 6:33 pm EDT 6 comments

Earlier this week, the Pew Research Center’s Project for Excellence in Journalism came out with a survey about the attitudes of online journalists. I’m sad to say that the survey has limited use in charting a path for the future of news, but it did make me feel a lot better about the response rate in my recently completed national survey of online journalists.

Pew hired Princeton Survey Research Associations International to conduct its poll of 1,201 members of the Online News Association. They had a 24 percent response rate. I paid two grad students and an undergrad to help me survey 174 online journalists (mostly non-members of ONA). We had a 29 percent response rate.

But even more importantly, I think the survey we did here at UNC does a much better job showing us the future of news… which is bright if you dream of a future of inexperienced, homogeneous copyeditors shuffling text around a Web page.

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At Small Paper, Breaking News Boosts Audience

Written by Ryan Thornburg September 9, 2008 3:20 pm EDT No comments

The Pilot in Southern Pines, N.C., is small by circulation but not by ambition. In the September newsletter for the N.C. Press Association, president Rick Thames notes that the paper, which circulates 14,584 copies three times a week, boosted the number of daily unique visitors to its Web site from 5,000 to 5,700 in six weeks. How? By posting more stuff more often.

The lesson, Thames writes: “The more you post, the higher your numbers will climb.”

Yes, and there’s a good reason for that.

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What I'm reading

  • Email… Not “E-mail”: Yahoo Creates Style Guide for Web Content 2010/06/28
  • Open Government Data | National Data Catalog 2010/06/27
  • Google And Twitter Ask Court To Reconsider 'Hot News' 2010/06/24
  • YouTube - Diller Sees Readers Adapting to Paid Online Content: Video 2010/06/22
  • From the "Dollars to Data: Online Financial Tools and Civic Media" workshop on Flickr - Photo Sharing! 2010/06/22

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